Allard Hervieu Communications

Our quantitative and qualitative analyses are designed to help clients define overall communications strategies or evaluate the impact of a project or campaign.

Positioning analysis

• Media coverage
• Web 2.0
• With external audiences (including clients, suppliers, government representatives, analysts, general public, journalists, NGOs, communities, associations and competitors)
• With internal audiences (including employees, future employees, former employees, unions, board members, shareholders and franchisees)

Tool and process analysis

• Intranets
• Websites
• Print communications (including brochures, posters, press documents and kiosks)
• Audio-visual communications (including promotional videos and webcasts)
• Electronic communications (social media, webTV)

For analysis mandates, we can use studies already carried out by the client, or do our own audits, coordinate opinion polls and set up discussion groups to further the research process.

Environment analysis in the pharmaceutical sector

Even before you begin marketing your product, it’s crucial to analyze the market where it will be launched. Who are the key doctors and researchers? What organizations are in place and what are their missions? What role can you play in the community? What do patients need? How is this type of drug presented in the media? We can help you answer these questions to ensure you’re correctly positioned for your market.